Professionally, I’ve always been a trailblazer. I began my career in marketing, working for leading global agencies in London and Amsterdam. Embracing the dawn of the internet era in 1999, I became Lycos UK’s marketing manager, a role that had my Dad advise me “who the fu*k is going to book a holiday on a computer?
Yet, I pressed on, later becoming the Head of Marketing for Buongiorno UK, where I pioneered revenue-generating mobile services for giants like O2 and Orange mobile. This experience was a stepping stone, leading me to establish a mobile agency. After a three-year stint, I transitioned to founding ‘Live And Social’, a social media marketing agency that further solidified my reputation in the digital world.
My vision for High Value Man was born in 2007. It was the reality check of my marriage breakdown that led to the creation of the Team Super Dad community and Rebuild programme in 2019.